Ramblings of a Soccer Junky
Saturday, March 24, 2007
  It's not quite the same kinda global brand I'd associate with CitiBank
Until recently, I'd never heard of Herbalife. Heck, I've now heard of them but still don't really have a clue what they sell. Maybe that's why they are forking out all this money so people like me will buy their product. I dunno. I think I would have preferred to wear CitiBank on my chest. However, the money is good, though not what had been rumored a few weeks ago. Bottom line, they sealed the deal.

Now, I guess I can't really have too much of a beef on the Herbalife deal. I mean, back in my youth, I'd have probably jumped at the "Herb O' Life" name in a StickyGreen/420/KGB kinda way. But I'm grown up now (well, unless you ask my wife) and that type of thing doesn't bring quite the same humor. Well, I was a Beavis and Butthead addict as well....but I'm probably admitting more than I should.

Actually, I really shouldn't complain too much about the name of sponsors on shirts. Back in the early Nineties, Ipswich had a local company named Fisons as their sponsor. Why not? They are based in Ipswich (well, before they were bought out) and produced a product which was used in the area. However, when you realize that Fisons was a chemical company who produced fertilizer....well, it really was an invitation to rival fans to comment on how "shit" we were.

But money is money and as I'm not paying the bills, I guess I'll just have to shut up and advertise a company I know nothing about.

Which leads me to 2 final comments. 1) Herbalife is spending a lot of money to get their name out yet I really don't know much about them (nor do I have the desire to) I must not be in their target demographic. 2) They sure have a ton of cash available in their marketing budget...there's got to be a decent markup on their product.

UPDATE: My buddy Dan Loney has now caught me up to speed with his piece(s) on Herbalife. I kinda wish I hadn't read them now.

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An American who fell in love with soccer while living in Europe.

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