Ramblings of a Soccer Junky
Friday, March 10, 2006
  The name game
Seriously, what’s in a name?  The last week has seen two of the 12 MLS teams change their names (or rebrand themselves, as Marketing types would say).   What a joke.  

OK, so Houston Earthquakes would have been about as strange as say the Utah Jazz or LA Lakers…mmm, they haven’t done too poorly.  So, the AEG brain trust went with Houston 1863 (I think I got the right year) as the team name.  Personally, I didn’t have much opinion of the name either way, but some activists in Texas made a big deal about the name etc.  Of course, no one mentioned the fact that the name of the city also…well, I’ll let you do your own history research on who Sam Houston was.

Now, they are Houston Dynamo (or is it Dynamo Houston?).  The name is great for Cold War Eastern European teams.  In fact, I highly recommend reading “Dynamo” by Andy Dougan. I’m just not sure about the rebranding of team in North America with that name.  We can do better.

Now we also have New York Red Bull (or is it Red Bulls?) in the mix.  Yeah, I know Red Bull have paid a lot of money to do all this and at the end of the day, I’m certain we’ll see a much better product because of this.  My big concern here is what happens if Red Bull sells the team 10-15 years from now?  Will there be yet another brand change?  BTW, has there been any backlash from New Jersey officials about the new name yet?

The best change MLS has made in his short history was to dump the Clash name and go with the name of the former NASL team.  It had more identity, people knew it and it worked…plus, all the organizations success came while it had that name.  Of course, they are no more.

I’m all for the league making money and keeping the professional game going in this country.  However, sometimes there can be too much effort put into the marketing side of this.  Wouldn’t it be great to see a bit more effort on the actual product?
 
Comments: Post a Comment

Subscribe to Post Comments [Atom]



Links to this post:

Create a Link



<< Home
An American who fell in love with soccer while living in Europe.

Name:
Location: Hoosierville, IN, United States
Archives
August 2004 / September 2004 / October 2004 / April 2005 / May 2005 / June 2005 / July 2005 / August 2005 / September 2005 / October 2005 / November 2005 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 /


Powered by Blogger

Subscribe to
Posts [Atom]