A lottery where everyone wins
Talk about interesting marketing...MLS, FC Dallas or someone has decided that the MLS Cup this season will be so popular that in order to insure fair distribution of tickets, they will hold a lottery to select who gets tickets.
But this seems a bit like keeping ticket prices up in order to make people believe you are getting a quality product even those the top players are off for an international game. What's the bet that we'll see discounted tickets available a few weeks before the match?
Bottom line, chances are EVERYONE who enters this lottery wins. After all, it's not the World Cup.