The new BOB?
I don't know why, but I laugh every time my sister talks about going to the BOB (Bank One Ballpark) in Phoenix to see the D-Backs play. However, it look like Chicago Fire fans will soon be doing the same.
As I always say though, any money brought in to make the league better is a good thing. The more money received from sponsors (especially long-term deals like this) the less the league and the teams in the league have to depend on attendance for for revenue, the better.