Ramblings of a Soccer Junky
Thursday, June 16, 2005
  Chivas doing well in one area
Even though they've been crap on the field....and their attendance numbers at the HDC reflect this. As a fan of the league, it's good to see Chivas do well in one area.

Chivas USA sets MLS record in team sponsorship.

It looks like they've done a great job of giving sponsors a good platform to promote their product. Hopefully the rest of the league are taking note.
 
Comments:
This actually doesn't surprise me at all. Chivas has been constructed as one large marketing campaign, kind of like a DotCom that sunk a lot of money into its business plan but not much into its product. I actually plan to write about this idea when DCU goes for a bit of a break in the next week.
 
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An American who fell in love with soccer while living in Europe.

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